Andrew Bean Ph.D.

Andrew R. Bean, Ph.D, CEO of BEAN&BEAN Consulting, Inc.

Before joining BEAN&BEAN Consulting in 1991, Dr. Andrew Bean gained 19 years experience with various divisions of Mars, Inc. in Europe, Australia and the USA including 4 years as Sales Development Director for M&M/Mars, where he initiated category management and other trade marketing programs. He also held the position of Management Sciences Director for 4 years, managing internal Mars, Inc. consultants across multiple business functions with personal focus on and responsibility for Sales and Marketing information systems, Sales organization strategy and trade strategy.

Over the past decade, Andrew Bean has led consulting projects for The Pillsbury Company, Ocean Spray, M&M/MARS, Kraft Foods, CPC/Bestfoods, Reckitt Benckiser, Topps, Welch's, Electronic Arts, Mattel, and other companies. Areas of focus include the use of syndicated and internal marketing data for sales and marketing applications, such as category management, pricing, advertising effectiveness and promotion planning. Andrew is also the developer of BEAN&BEAN's "SIMPLE" category management information software, marketed internationally to sales agencies and manufacturers, and has hosted national conferences for BEAN&BEAN's "SIMPLE" category management software clients. (Biography and c.v.) Dr. Andrew Bean is an expert in adding value to businesses through focused marketing analysis.

Andrew Bean obtained his B.A. degree at Cambridge University in England, achieving Triple First Class Honors, and earned a Ph.D. before entering the food business in 1972. He has taught MBA level courses in Marketing, Internet Marketing and Managing Innovation at Cardean University, and Managerial Marketing and Global Environment of Business at Ellis College of NYIT.

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