^{ANDREW R. BEAN, Ph.D.}

Business Experience
	1991- BEAN&BEAN Consulting, Inc. CEO § Led sales and marketing consulting projects with such clients as Reckitt Benckiser, Mattel, Topps, The Pillsbury Company, Kraft Foods, Ocean Spray Cranberries, Bestfoods, M&M/MARS, Electronic Arts, in key marketing/sales areas of pricing and advertising media strategy, optimal product range, category management, new product assessment. n Developed successful new practice in both custom and “off-the-shelf” software applications for CPG sales management. n Transformed business into virtual corporation by creating strategic outsourcing alliances. n Applying international and multifunctional management experience to co-moderate Leadership Development and Team Building workshops: trained and qualified in use of the Myers-Briggs Personality Type Indicator. 2000 - 2006 Unext.com Certified Faculty § Instructing students internationally in online MBA courses on Principles of Marketing, Implementing Marketing Strategy, International Marketing, Managing Innovation and the Global Environment of Business for Cardean University and Ellis College of NY Institute of Technology.
	1986-1991 Information Services International Mt. Olive, NJ Management Sciences Director n Built successful inhouse consulting group covering multiple business functions for all Mars, Inc. business units in North America. n Co-ordinated development of cross-business trade and sales force strategies. n Defined sales and marketing information strategy for all Mars, Inc. companies in North America.
	1982–1986 M&M/MARS Hackettstown, NJ Sales Development Director n Created new functional area for development of trade strategy, category management and research-based merchandising programs. n Developed modeling process for setting objectives such as product distribution. n Co-ordinated development of trade promotion strategies and tactics.
	M&M/MARS Hackettstown, NJ Management Scientist n Created new function, responsible for quantitative research on advertising media effectiveness and management of Advertising Agency execution of $100MM media budget. n Conducted ground-breaking price-elasticity research that led to sustained 40% increase in company sales in a “mature” market.. n Conducted series of operations research studies on sales force of over 500 associates, supporting major re-organization and new sales processes.
	MARS Ltd. Slough, England Research Scientist n Responsible for development of new and existing confectionery products n Responsible for budget allocation and execution of $20MM advertising media budget, including quantitative research on effectiveness. Member of UK Joint Industry Committee on Television Advertising Research
Education
	University of Cambridge, England : BA, First Class Honors in Natural Sciences University of Reading, England; Ph.D. in Experimental Physics.
Trained in MBTI (Myers-Briggs Personality Type Indicator).
PERSONAL
	Naturalized US citizen. Married, living in Sarasota area of Florida. In Toastmasters International, a public speaking organization, has received the Distinguished Toastmaster award. Actively involved as a Guardian ad Litem volunteer.

fax (941) 351-7719 • e-mail andrewbean@comcast.net . www.beanandbean.com

7218 ST JOHN’S WAY, UNIVERSITY PARK, FL 34201