Sales Information Consulting Services

Marketing, Sales, and Category Management

Dr. Andrew Bean, the BEAN&BEAN Consulting, Inc., principal for this consulting practice, has 30 years Sales, Marketing, Category Management and Management Science experience in diverse international and domestic markets, within the consumer goods (CPG) industry.

Specialized services include:

Development and implementation of category management information programs for multiple categories for leading consumer goods marketers.

Development of "Sales-user-friendly" category management information systems for CPG manufacturers; design and implementation of suites of Sales information reports for Field Sales managers and Sales Agencies.

Marketing analysis and strategy recommendations in marketing areas including pricing,advertising media, promotion evaluation, trade channel and product distribution opportunities, new product introductions.

Use of syndicated marketing data including panel and other consumer data to develop new marketing insights and sales programs as part of broader category management initiatives.


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