 Management of the selling of a category, i.e. an entire group of products related by satisfying a specific consumer want. |
| Understanding the consumer purchasing decision process, and the factors that influence the decision to purchase - coordinating product selection and supply, shelf merchandising, promotion, pricing. |
| Managing the category for growth and profitability by better meeting consumer needs than competitors - using consumer information and insights to make business decisions. |
| Make the process a win for the consumer, who gets the product s/he wants, a win for the retailer, who maximizes overall profitability of the products handled, and for the manufacturer, who benefits from increasing the efficiency of the overall system of procurement, production and distribution through better response to consumer demand. |
| Perhaps most importantly, make the category management process practical, by making the process simple and incorporating actionable marketing information into everyday business decisions. As illustrated above, BEAN&BEAN Consulting's understanding of category management places a strong focus on the consumer response, emphasising the key role of category management within ECR (Efficient Consumer Response). We are experts in using syndicated marketing data in conjunction with other marketing information to generate business insights and actionable Sales information. More information on BEAN&BEAN Consulting or principal consultants. More information on the "SIMPLE" category management information software products which BEAN&BEAN Consulting markets. Download demo of use of BEAN&BEAN's "SIMPLE" software, in Lotus Screencam format.
For custom software development for warehousing marketing and sales data, generating reports via the web, and integrating with category management information solutions, see also Ironbridge Software, Inc. |
