 Management of the selling of an entire group of products related
by satisfying a specific consumer want. |
| Understanding the consumer purchasing decision process, and
the factors that influence the decision to purchase - coordinating
product selection and supply, shelf merchandising, promotion,
pricing. |
| Managing the category for growth and profitability by better
meeting consumer needs than competitors - using consumer
information and insights to make business
decisions. |
| Make the process a win for the consumer, who gets the product
s/he wants, a win for the retailer, who maximizes overall profitability
of the products handled, and for the manufacturer, who benefits
from increasing the efficiency of the overall system of procurement,
production and distribution through better response to consumer
demand. |
| Perhaps most importantly, make the category management process practical, by making the process simple and incorporating actionable information into everyday business decisions. As illustrated above, BEAN&BEAN Consulting's understanding of category management places a strong focus on the consumer response, emphasising the key role of category management within ECR (Efficient Consumer Response). We are experts in using syndicated marketing data in conjunction with other marketing information to generate business insights and actionable Sales information. More information on BEAN&BEAN Consulting or principal consultants. More information on the "SIMPLE" category management information software products which BEAN&BEAN Consulting markets. Please note that the following links to other sites are provided for your convenience, and are subject to changes outside our control. Looking for technology or consulting that is more logistics-oriented than the marketing focus of BEAN&BEAN Consulting? Find potential vendors and useful information at Retail Systems Alert Group. FMI resource for publications on ECR and category management. ASMC publications on category management. For custom software development for warehousing marketing and sales data, generating reports via the web, and integrating with category management information solutions, see Ironbridge Software, Inc. |
